For over 30 years, Douglas Schneider has specialized in painting realistic illustrations for packaging. This project presentation focuses on illustrations that were made for food packaging.
From early 2018 to the present, Williams-Sonoma chose Douglas Schneider to paint over forty packaging illustrations for their Instant Pot Starter Kits. The illustrations are watercolor and colored pencil paintings that were meant to be printed small. They were painted smaller than usual so he could concentrate on good value contrast, and wouldn't get caught up with too much detail that would be lost anyway.
In 1912, Georges Monin founded his company in Bourges, France. In 1930 Monin started to export to Europe and the Caribbean, and by 1993 they developed an international presence.
The Monin Americas Headquarters and Flavor Innovation Center are based out of Clearwater, Florida, and they oversee all of their sales and operations throughout North America, South America and the Caribbean.
In 2023, Monin asked Douglas Schneider to paint a new illustration for their new flavor, Hot Honey.
From 2006 to 2018, Castella Imports of Edgewood, NY chose Douglas Schneider to paint over 120 illustrations for their redesigned Mediterranean Food packaging. New illustrations were done for their herbs and spices, oils and vinegars, as well as their many imported olives, peppers and Mediterranean foods.
In 2018, Castella Imports won an American In-House Design Award for Packaging from Graphic Design USA. The award was for their flavored oils and vinegars that featured Doug's illustrations.
In 2012 Studio Industria, in Long Island City, NY, chose Douglas Schneider to paint a botanical illustration of monk fruit melons for Monk Fruit In The Raw packaging.
In 2016, This Way Up, a design studio out of Stockholm, Sweden, chose Doug Schneider to do five illustrations for their client, Skyr Icelandic Yogurt. They were Vanilla, Blood Orange, Green Apple, Mango, and Pomegranate & Raspberry.
In 2015, The Infantree, a design studio out of Lancaster, PA, redesigned the labels for eight flavors of Sandt's Honey. They chose stock, as well as new illustrations from Douglas Schneider to enhance their new labels. The flavors were Golden, Orange Blossom, Clover, Alfalfa, Buckwheat, Blueberry, Sage and Wildflower Honey.
In 2002, the San Francisco branch of MVBMS EURO chose Douglas Schneider to paint six new illustrations for Shaklee packaging.
Founded in 1907, Lerum is a Norwegian company which produces food and drinks. As of 2006, the company was considered to be Norway's top manufacturer of fruit drinks, and manufactured many supermarket brands.
In 2020, Solgard Design, in Norway, chose existing as well as new illustrations from Douglas Schneider for some of Lerum's fruit jams and preserves.
Although delicious, the actual Mrs. May's Crunch product lacked visual appeal. Photography or digital retouching was not the best solution for the illustration. So in 2013, Dole asked Doug Schneider to do five hand painted, stylized realistic illustrations for their packaging. The flavors were Almond, Sunflower, Cashew, Cran-Blueberry, and Cran-Raspberry.
In 2007 Walace Church Inc., of New York City, chose Douglas Schneider to paint four fruit illustrations for Smucker's Organic jellies and preserves. They asked that the style be simplified to reflect a homestyle feel.
In 2017, General Mills Canada asked design firm, Stand Mtl, of Montreal, Quebec, to redesign the packaging and brand platform for the Liberte Organic family of products. Stand Mtl chose Douglas Schneider to create illustrations for their packaging fruit images that are inspired by the botanical sketches of the early 20th century.
This project recently won a Communication Arts Design award, a Gold Award for Packaging Design at the London International Awards, and a Dieline Award 2019 in Chicago.
From 1996 to 2000, Douglas Schneider painted over 30 packaging illustrations for Johanna Foods, of Flemington, NJ. The illustrations were for Tree Ripe juices and La Yogurt yogurt.
In 2005, Michael Osborne Design of San Francisco, chose Douglas Schneider to paint ingredient illustrations for five flavors of salsa used on packaging for Walmart's Sam's Choice salsas.
In 2017 Ezio Burani, from QNY Creative of New York City, asked Douglas Schneider to create illustrations for Sacla Italia's new US packaging of pesto and pasta sauces. In over seventy five years, Sacla Italia has earned a reputation for being at the forefront of authentic Italian food. As well as in Italy, Sacla Italia offers their products worldwide including Europe, North America, Africa, Asia, Middle East and Oceania.
In 1998, Landor Associates in San Francisco asked Douglas Schneider to paint packaging illustrations for Texas grocery store chain, H.E.B. Groceries. He painted over 40 illustrations for their prepared meats and canned vegetables.
Jono's Beef Jerky, from Australia, chose stock illustrations from Douglas Schneider for their packaging. The flavors are Original, Memphis BBQ, Smoked Chipotle, Garlic & Rosemary, and Habanero Chili.
In 2010 Seneca Foods chose Douglas Schneider to paint packaging illustrations for their eight flavors of apple sauce. They asked that he keep his style a little simpler than some of his illustrations.
B & B Studios is a design studio out of London, UK. In 2021 they were chosen to rebrand the new face of La Zuppa, a New Zealand soup company. B & B used new and existing illustrations from Douglas Schneider to create their new packaging illustration collages for La Zuppa's Italian Traditions soup pouches and bowls.
In 2006, Mark Oliver of Solvang, CA chose Douglas Schneider to paint over 20 new illustrations for Tribe Hummus packaging.
In 2007, Lancaster Colony Design Group from Dublin, OH chose Douglas Schneider to paint over 20 illustrations for Marzetti's Teresa's Select Recipe salad dressing packaging.
In 2012, the Standard Candy Company in Nashville, TN, asked Douglas Schneider to paint four new candy illustrations in the style of the original Goo Goo Cluster illustration. The flavors were Original, Peanut Butter, Pecan Supreme, and Lil' Goos.
In 2012, Crittenden of Raleigh, NC, chose Douglas Schneider to paint an illustration for the logo of Southern Produce. Southern Produce specializes in growing sweet potatoes and bell peppers.
In 2022 Brami, based in Carlsbad, California, asked Doug Schneider to paint simple ingredient illustrations for their new packaging. They were looking for a traditional illustration style that would reflect their Italian goodness.
In 2012 Earthling Organics, based in Palm Springs, CA and producers of raw organic food bars and cereals, hired Douglas Schneider to paint their botanical, spice packaging illustrations.
In 2023 The Frozen Farmer, in Delaware, used an existing stock illustration for their Strawberry Lemonade Sorbet packaging.
Big Fish Design and Branding of London used existing illustrations by Douglas Schneider in a creative and unique way for Freaks of Nature packaging and advertising. Freaks of Nature is an award-winning British company that makes delicious desserts purely from plants.
